Practical, Real-world Expertise for Your Marketing Challenges

Kantor Strategic Marketing is dedicated to bringing a combination of powerful strategic thinking, insightful analysis and practical, real-world experience to help both manufacturers and agencies solve their critical marketing and new product issues.

Areas of expertise include:

Rx-to-OTC switches

Consumer Insights and Brand Positioning

Market Analysis

New Product Development and Evaluation

Acquisition and License Assessment

 

KSM can help you with a range of projects:

 

  • For a manufacturer it can be evaluating or preparing a product to switch, optimizing a brand’s positioning through the determination of key consumer insights or assessing the potential of a new product or acquisition.

 

  • For an agency it could involve preparing an analysis of a new category for an upcoming pitch, providing insights into a therapeutic area, or evaluating strategies or tactics prior to client presentation.

 

 

Whatever the assignment, KSM can provide you with the skills, perspective and plan to maximize results.

 

 

 

 

 

 

 

 

 

 

 

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