Kantor Strategic Marketing is dedicated to bringing a combination of powerful strategic thinking, insightful analysis and practical, real-world experience to help both manufacturers and agencies solve their critical marketing and new product issues.
Areas of expertise include:
Consumer Insights and Brand Positioning
New Product Development and Evaluation
Acquisition and License Assessment
KSM can help you with a range of projects:
- For a manufacturer it can be evaluating or preparing a product to switch, optimizing a brand’s positioning through the determination of key consumer insights or assessing the potential of a new product or acquisition.
- For an agency it could involve preparing an analysis of a new category for an upcoming pitch, providing insights into a therapeutic area, or evaluating strategies or tactics prior to client presentation.
Whatever the assignment, KSM can provide you with the skills, perspective and plan to maximize results.